Receive the first of 7 courses in the Certificate Program for free. Course 1: “Introduction to IoT Product Management” is packed with essential knowledge that will help you tackle any IoT product.
The course is fantastic! Daniel does an excellent job breaking down the incredibly complex world of IoT in a very clear and concise way. Having minimal experience in IoT product management, I came away from this course confident in the toolset I gained, and have a much greater appreciation for the strategic and tactical elements of IoT PM.
- Russell Sprole, Entrepreneur
This program is for current or aspiring IoT Product Managers.
Let’s face it. There’s no school today that provides a degree in IoT Product Management. And there’s a lot to learn! You need to know about the IoT product lifecycle, internal users, external users, data management, pricing models, security risks, regulatory watch-outs, build vs. buy decisions…not to mention all the technology layers: sensors, devices, embedded software, communications, cloud platforms, cloud applications…and on and on and on.
If you’re like most PMs, you’re wasting hours searching online, trying to piecemeal all this information together and make sense of IoT. But every resource you find is either the nitty gritty technical details for engineers, or the high-level and not-that-useful info for enthusiasts.
In the meantime, you’re making avoidable mistakes at work, or maybe you’re not able to get that IoT Product Manager job you want. You need all this info, and you need it fast. If this sounds like you, you’ve come to the right place.
As a Product Manager, this course will teach you exactly what you need to know about the IoT. Nothing more, nothing less. All the hype around IoT has led to so much useless information on this topic. If you want to stop wasting your time and start changing the world with IoT, Daniel's course is the place to start.
- MJ Peters, Product Manager
2 months of self-paced courses. Entirely online. Lifetime access.
The IoT Product Manager Certificate Program is the only learning program specifically designed for IoT Product Managers. You’ll learn exactly how to plan for and manage any IoT product, so you can be successful at work or get that job you’re striving for. At the end, you’ll receive a certificate proving you have what it takes to manage IoT products like a pro.
Get lifetime access to 7 self-paced online courses. Each course provides extensive, in-depth information on a different area of knowledge all IoT Product Managers need to know in order to be successful.
Learn a comprehensive framework that puts you in control of your IoT product strategy. The IoT Decision Framework distills all the decisions you need to make into an easy-to-use framework—including all layers of the IoT technology stack, and 6 key decision areas (UX, Data, Business, Technology, Security, Standards & Regulations). Plus, get the accompanying IoT Decision Workbook.
Get hands-on experience with the IoT Decision Workbook by working on a product throughout the Certificate Program. You’ll solidify your learning as you define a product strategy and make critical decisions for your product. Two sample products are provided—a consumer and an industrial IoT product—or you can choose to work on your own product.
Finish the course and pass the final exam, and you’ll earn your IoT Product Manager Certificate, proving you have what it takes to manage IoT products like a pro.
You’ll also get an extensive list of recommended books, articles, and podcasts so you can continue your learning after you’ve completed the program.
You’ll be invited to join the IoT Product Management private LinkedIn group, only for those who have completed Daniel’s courses. Network and share ideas with IoT PMs around the world.
Daniel's Product Management for IoT class stresses the rule companies most often forget: focus your resources where you add sustainable, differentiated value.
The class opened my eyes to the complexities and challenges associated with delivering a comprehensive IoT solution, enabled me to recognize opportunity where I once saw great risk, and showed me how to play offense in a whole new way.
—Zach Perlstein, Entrepreneur
Cut through the hype and learn exactly what makes an IoT product, from a Product Manager’s perspective. Get to know the five layers of the IoT technology stack, and why IoT Product Management is so complex. Next, learn to tackle any IoT product with the IoT Decision Framework. You’ll learn to make strong, consistent product strategy decisions…from UX to data to business and more...from hardware all the way to Cloud applications.
IoT has more users than any other kind of technology. In this course, you’ll learn an effective process for identifying and prioritizing all your users and their goals. You’ll also learn about the customer lifecycle for IoT products, and how to define a great developer experience.
Learn to define a solid data strategy for your product, and how to navigate critical data decisions. We’ll discuss how sensors acquire real-world signals, key data acquisition parameters, where and how analytics happens in an IoT product, real-time vs. batch processing, ecosystems and APIs, key privacy and legal decisions, and more.
IoT creates new business opportunities and risks. Learn new and innovative monetization models, solution-level vs. layer-specific revenue opportunities, how to calculate your cost and gross margin per customer (complete with an Excel workbook tool), and criteria for making build vs. buy decisions in IoT.
Take a deep dive into the technology of IoT. We’ll cover everything you’ve ever wanted to know about device hardware and sensors, device software, communication technologies, Cloud platforms, and Cloud applications. You’ll learn how to evaluate technology and how to work with Engineering to make the right technology decisions for your product.
Connected devices open the door to more security threats than ever. Learn about the different types of security threats in IoT, and gain a process for identifying and prioritizing your product’s biggest security challenges.
Standards and regulations may be the least “sexy” part of IoT Product Management, but the truth is they can make or break your product, and your company. We’ll cover what you should do as a PM to ensure your product is following the necessary standards and regulations.
Daniel's course ensures students gain a high-level understanding of what it will take to be an effective IoT Product Manager.
By adhering to Daniel's Product Management Framework and 5-layer IoT Technology Stack, we become proficient in what it takes to effectively develop and ultimately manage a complex Internet of Things product from inception to market!
—Randy Dilena, Managing Director
Daniel Elizalde is the foremost thought leader in IoT Product Management today. He is the creator of the IoT Decision Framework, the only comprehensive method for IoT Product Management.
Daniel developed and taught his first IoT Product Management course at Stanford Continuing Studies, where he continues to teach today to sold-out crowds of Silicon Valley Product Managers. After overwhelmingly positive feedback from students, and requests for an online version from all over the world, he developed The IoT Product Manager Certificate Program.
Daniel’s 18 years of experience include working at Fortune 500 companies and growth-stage start-ups, as well as product companies and services companies. Through his courses, he shares on-the-ground, practical knowledge gained as head of product for IoT product portfolios, and from experience managing the complete lifecycle of end-to-end IoT solutions, including hardware, embedded software, cloud platforms, and user applications.
Today, Daniel focuses 100% of his time teaching and coaching IoT Product Managers and executives through in-person and online courses, coaching/consulting engagements, corporate workshops, and articles on the TechProductManagement blog, which is the leading blog on IoT Product Management.
As a highly experienced Product Manager himself, Daniel shares practical approaches and tactics which are readily useful in the industry. Daniel is meticulous with the clarity of the material. Daniel's framework helps weigh in many factors that come handy in building successful products. Thank you, Daniel!
—Preethi Srinivasan, Technical Lead
The content of the course was masterfully designed and delivered for the benefit of a technical and non-technical audience. Daniel's course helped de-mystify the esoteric layers (security, communications) in traditional IoT architectures in addition to offering supplemental learning resources to solidify our understanding.
Without any hesitation, I would like to recommend Daniel's course to any individual or organization interested in demystifying the idea behind IoT and to those who are interested in simplifying/accelerating their product development process.
—Shruti Gopinathan, Product Manager
In addition to the Certificate Program, you can choose to get personalized, one-on-one coaching from your instructor.
Choose the Certificate Program + Coaching package, and you’ll get two 30-minute, one-on-one coaching sessions where you can ask questions about any of the courses, get career coaching, do a mock interview, or discuss any IoT PM related topics you'd like.
If you choose to work on your own product for your hands-on project, take a look at the Certificate Program + Workbook Feedback package. Your instructor will review your IoT Decision Workbook and provide specific feedback about your product strategy in a one-hour, one-on-one consultation. Plus, you get everything in the Certificate Program + Coaching option.
Here’s a break-down of your options:
I considered myself pretty familiar with IoT, and had some initial doubts about the value of this course. However, I was pleasantly surprised as the course progressed - the course introduced me to some ideas I hadn’t considered before, and the course material and recommended readings were very comprehensive. The course takes a holistic view, anchored by the IoT Decision Framework, which gives a very practical and structured approach to creating and managing IoT products. Overall, I really enjoyed the course and found it very valuable.
- Ashok Bhaskar, Product Engineering
The course was thought-provoking, insightful, and well-structured using Daniel's IoT Decision Framework. My big take-away was the wide spectrum of product decisions that need to be made including priorities, costs, strategic direction, etc., and the ramifications and interconnection of those decisions. The material and content of the course was current and pertinent to a wide range of domains and well worth my time.
—David Whaley, Sr Product Leader