The IoT Product Manager

Become the PM who can plan for and manage any IoT product.

  Enroll in Course

A complete Product Management for IoT course, taught by an IoT professional.

You already know Product Management. But IoT products are more complex than any product you’ve managed before. With so few books and courses available, you may not know where to start. Or you may be wasting hours looking for information online, trying to make sense of IoT.

That's why I developed the IoT Product Manager course. It's a one-stop-shop for all the essential training you need to become a successful IoT PM.

After years in the field, I developed a comprehensive framework that takes the guesswork out of Product Management for IoT products. I've distilled it into a course that I teach at Stanford; now you can learn the same material, from anywhere in the world.

Product Managers from top Silicon Valley companies have taken my courses, including PMs from:

As a Product Manager, this course will teach you exactly what you need to know about the IoT. Nothing more, nothing less. All the hype around IoT has led to so much useless information on this topic. If you want to stop wasting your time and start changing the world with IoT, Daniel's course is the place to start.

- MJ Peters, Product Manager

Learn to create a strong IoT product strategy.

Creating a strong product strategy is challenging. Creating a strong IoT product strategy is even harder. So it's no wonder companies large and small are struggling to launch successful products to market.

In this course, you'll learn how to lead the way on your company's IoT product strategy, including how to:

  • Develop a strong, consistent IoT product strategy
  • Prepare for the complicated decisions that every IoT PM must make
  • Avoid expensive mistakes while planning and executing
  • Confidently discuss IoT product decisions with everyone involved in launching, engineering, selling, and operating your IoT product
  • Show your team and your executives what it will take to execute your IoT product

Daniel's Product Management for IoT class stresses the rule companies most often forget: focus your resources where you add sustainable, differentiated value.

The class opened my eyes to the complexities and challenges associated with delivering a comprehensive IoT solution, enabled me to recognize opportunity where I once saw great risk, and showed me how to play offense in a whole new way.

—Zach Perlstein, Entrepreneur

Class Curriculum

Tackle any IoT product with the IoT Decision Framework.

Like any technology PM, IoT PMs have to make decisions about UX, data, business, technology, security, and standards and regulations. However, unlike other PMs, you have to make these decisions at five distinct layers of the technology stack: device hardware, device software, communications, cloud platform, and cloud applications.

In this course, you'll learn an easy-to-use framework to manage each layer and the decisions that you need to make along the way.

Daniel's course ensures students gain a high-level understanding of what it will take to be an effective IoT Product Manager.

By adhering to Daniel's Product Management Framework and 5-layer IoT Technology Stack, we become proficient in what it takes to effectively develop and ultimately manage a complex Internet of Things product from inception to market!

—Randy Dilena, Managing Director

Your Instructor

Daniel Elizalde
Daniel Elizalde

Hello, I'm Daniel Elizalde.

I'm excited to share this course with you, built upon my 17 years of IoT product experience. I originally developed and taught this course at Stanford Continuing Studies. After overwhelmingly positive feedback from students, and requests for an online version from all over the world, I'm now making it available online for the first time.

My passion is Product Management for IoT. I have experience as head of product for IoT product portfolios. And I've managed the complete lifecycle of end-to-end IoT solutions, including hardware, embedded software, cloud platforms, and user applications. My diverse background includes working at Fortune 500 companies and growth-stage start-ups, as well as product companies and services companies. Based on this experience, I created the IoT Decision Framework.

Today, I focus 100% of my time training IoT Product Managers and executives. I do this through in-person and online courses, corporate workshops, and articles on the TechProductManagement blog, which is now the leading blog on IoT Product Management.

I've been featured in:

As a highly experienced Product Manager himself, Daniel shares practical approaches and tactics which are readily useful in the industry. Daniel is meticulous with the clarity of the material. Daniel's framework helps weigh in many factors that come handy in building successful products. Thank you, Daniel!

—Preethi Srinivasan, Technical Lead

The content of the course was masterfully designed and delivered for the benefit of a technical and non-technical audience. Daniel's course helped de-mystify the esoteric layers (security, communications) in traditional IoT architectures in addition to offering supplemental learning resources to solidify our understanding.

Without any hesitation, I would like to recommend Daniel's course to any individual or organization interested in demystifying the idea behind IoT and to those who are interested in simplifying/accelerating their product development process.

—Shruti Gopinathan, Product Manager

Choose the option that works best for you:

Any option can be paid in full or in three monthly installments.

The course was thought-provoking, insightful, and well-structured using Daniel's IoT Decision Framework. My big take-away was the wide spectrum of product decisions that need to be made including priorities, costs, strategic direction, etc., and the ramifications and interconnection of those decisions. The material and content of the course was current and pertinent to a wide range of domains and well worth my time.

—David Whaley, Sr Product Leader

Frequently Asked Questions

What is the format of the course?
The course is comprised of online lectures, and hands-on exercises in the IoT Decision Workbook. The course lasts for seven weeks, and each week you will receive one module to work through at your own pace.
Do I need to wait for registration to open?
No. This online course is always open, so you can enroll at anytime and go through the material at your own pace. Why not enroll today?
How long will it take me to finish the course?
It'll take you about 7 weeks to complete the course. Each week a new section will be available to you. Having the sections separated by a week gives you time to digest the material, and complete the exercises in your workbook. The material in each week should take you about 2-4 hours to complete, including the video lectures and workbook exercises.
Will my company reimburse me for this course?
There's a good chance they will. While this course is not accredited by a college or university, most companies will reimburse you for ongoing education. Check with your manager or HR department. If they require you to get a certificate of completion for the course, I will provide it.
Will I get a certificate after the course?
Yes. Once you complete the course, you'll receive a certificate of completion from TechProductManagement.
Are there any prerequisites for this course?
No! But it will be helpful if you have some basic Product Management knowledge.
How long will I have access to the course?
You'll have access to the course material for as long as the course exists.
Which package is best for me?
If you'd like to discuss your questions one-on-one, then I recommend you get the Course + Coaching package, which includes two 30-minute, one-on-one coaching sessions with me. Discuss course content, career coaching, or any other IoT PM related topics you'd like. If you would like feedback on the IoT Decision Workbook filled out for your own product or product idea, take a look at the Course + Workbook Feedback option. In this option, I review your workbook and provide specific feedback about your product strategy in a 1-hour, one-on-one consultation. Plus you get everything in the Course + Coaching option.
I'm an entrepreneur planning to launch an IoT product, can this course help me?
Yes! You don't need to be in an established company to take advantage of this course. As an entrepreneur, it is critical to understand the intricacies of IoT and how your decisions in each area of the product can make or break your company.
Can I use my own product to go through the course?
Yes! You can use the course exercises and IoT Decision Workbook to work on your own product. However, please note that you won't receive any feedback on your workbook unless you choose the Course + Workbook Feedback option. On the other hand, if you choose to use one of the two sample projects provided in the course, you will benefit from comparing your answers with the solutions. Plus, you'll be able to discuss the sample projects in your coaching sessions (if you opt for Course + Coaching).
Does the course focus on consumer or industrial IoT products?
It covers both. The truth is that all IoT products--whether they are consumer or industrial, or from any industry (healthcare, smart buildings, transportation, energy, wearables, etc.)--have the same building blocks. Regardless of your focus, this course will help you. Throughout the course, I'll point out differences between consumer and industrial when applicable. And the workbook sample projects include both a consumer and an industrial option to choose from.
Is there a refund policy?
We have a 7 day refund policy. If after evaluating the first section of the course you feel the course is not for you, no problem. Contact me to receive a full refund.
Still have more questions?
Send me an email:

Get started now!